The company generates revenue through selling the virtual currency Robux to its users, which can be used to purchase virtual items (such as clothing, accessories, and emotes for avatars) sold by the developer and creator community on the platform. Founded in 2004 by Erik Cassel and David Baszucki, the company is the developer of Roblox, an online game platform that enables users to build games using the programming language Lua and play games created by other users. Roblox Corporation (NYSE: RBLX) is an American publicly traded company that develops video games based in San Mateo, California.
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